Many consumers are now using the internet to make purchases, get information, and get in contact with different activities.  If they’re searching for a product or service, where will they look? There’s a good chance they’ll find you and your story in internet, the powerful source of information. When they land on your webpage, what will they see; a beautifully and professionally designed modern website, or a difficult to use and totally outdated website? If it’s the latter, there’s a good chance that you just lost a friend, customer or a gate keeper.

Since social media (Facebook, Twitter, WhatsUp, etc.) has turned to be the most important channel for news, interaction and economic activity, there is the unstoppable stream of news and advertising cases that you should follow and associate with. Social media is a platform distributed equally by different actors with same news values, needs and feeling of attractiveness.

If you have content on your site that is old and outdated, then it's important that you remove or update it. Leaving it up will ultimately confuse your readers more than if you took it down. Leaving up old information is also damaging to your reputation. If you have a link to information that is incorrect, chances are that old information is in Google. And if your customers search Google for a matching keyword, they might get your outdated information in vain. So what to do:

1.       Keep your pages under control

2.       Make corrections in time

3.       Take down all out dated

4.       Follow the user statistic

5.       Try learn what is real info, not rubbish

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Behind the good journalism, regardless of the media and the platform, there are only a few timeless elements; sender, recipient, message, and channel, being able to reach its audience.  Who says, why, to whom and with what effect, where the questions when media was more centralized, controlled and formative in journalistic theories. Social media has turned this approach totally upside down.

 In example Trump's irrational talks and North-Korean dictator's words of destruction, under missile umbrella, do not fit in information theories.  It is essential to look behind the scenes and contexts, find alternative truth in work, and test the truth with the help of knowledge and versatile source material.

  The real-time action and massive flow of communication has reduced the prerequisites for qualitative evaluation of messages both in the media and personal assessment. Truth has changed relative and is approached from personal own needs. It is difficult for ordinary people to find explanations and meaningfull contexts behind the received information.

   The role of higher journalism and its judgments are decreasing when bulk information is gaining ground. It refers to the social media interaction and real-time network services managed by the public it selves. Thus, the basic questions raised earlier cannot be overlooked as the basement to all information matters now and for tomorrow.

Lars-Olof Fredriksson, Master in Politics, Information matters

"While new technology eases connections between people, it also, paradoxically, facilitates a closeted view of the world, keeping us coiled tightly with those who share our ideas. In a world that lacks real gatekeepers and authority figures, and in which digital manipulation is so effortless, spin, conspiracy theories, myths, and outright lies may get the better of many of us".                                                                                                                                                    60% of Americans get their news from Facebook  STRATFOR/READ MORE

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