Although social media provides an opportunity to keep in touch with friends and organizations, and to promote their products and services to businesses, it is critically important to mention what are the weak points of this activity; privacy, loneliness, ownership, and distraction.

Perhaps the biggest concern is just to preserve the privacy preventing its violation. It is important to delete treated messages and conversations when handled, in addition to the security settings, to prevent "infection” and questionable links.

Many people spend more time on the social networking sites than interacting face to face. Human social behavior can’t be replaced and compensated by any digital means and technical substitute. On the other hand, many people find themselves lonely with their life on web.

All social networks have special needs and rules of the game, things that must be known, especially in advertising and marketing. Ownership and property rights and terms forms still an "gray area". Everybody should have control over once ownership.

Social media can also be a distraction. Many people stay available around the clock and devices are monitored constantly. There is a risk that concentration, discernment, and absorptive capacity weaken worsening the feeling of loneliness.

Lars-Olof Fredriksson, Master in Politics, Media matters


Social media are computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:(1) social media are Web 2.0 Internet-based applications, (2) user-generated content such as text, digital photo or digital video posts are the lifeblood of the social media organism, (3) users create their own profiles for the website or app, which is designed and maintained by the social media organization, and (4) social media facilitate the development of online social networks by connecting a user's profile with those of other individuals and/or groups. Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals.

Social media differ from traditional paper-based or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. Social media operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media that operates under a monologic transmission model (one source to many receivers).

There are many effects that stem from Internet usage. According to Nielsen, Internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media is increasing2-3 times a year. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income.

Is Social media a good thing or a bad thing? That is the most frequently asked question today. There are always two sides of everything; it depends on your perspective on how you perceive it. Positive may be: friends and relations, reducing communication barriers and opportunities for businesses. Negative may be: leading to addiction, leading to isolation and affects productivity.

These are only few positive and negative points of social media, but it doesn’t explain that social media is good or a bad thing. It stands somewhere in between. You will remain wary in spite of these examples that either social media is a good or bad thing for society?

The social media, built round the internet, is mostly open but doesn’t give its users any real,“heavy” back-ground information to evaluate relevance of the world happenings. Face book et cetera are for daily use and chatting. Everybody there is a sender and receiver in a real time manner giving social media an exceptional coverage. In example the Arabic Spring processes was activated very quickly with its demonstrations but only chaos was its result. That is the problem; more or less reasoned results are reached; real and unreal, meaningful and needless stays all the time in collision course when using social media!

Lars-Olof Fredriksson, Master in Politics and media (and Wiki)

View Points for Todays Media

Herbert Marshall McLuhan’s views (from 1920) have been the cornerstones of the western media theory having applications in the advertising and television industries. Media forms the collective communication outlets or tools that are used to store and deliver information or data also in mass media communication; print media and the press, photography, advertising, cinema, broadcasting (radio and television) and publishing.

With the arrival of the internet, however, interest in these doctrines and perspective has renewed. Earlier the audience had to seek the media services but now the (social) media must find its users in the conditions of heavy and distorted competition. Value of the transferred material depends on media products, their contents, services and systems. Online services and software platforms are the new control points in the media business.

What all that means! The gap between younger and older people in media usage habits deepens. Social media extends everywhere, even if the content is not reliable. There is action around the clock and the privacy is lost. The majority of newspapers are expected to disappear in the near future and social media extends everywhere. Online services and software platforms are the new control points in the media business and when contents are growing media devices are developing and their capacity grows.

Lars-Olof Fredriksson, Master in Politics and Media